Precise Geolocation Information. Some of Our products and services involve collecting your precise geolocation. If you select these products or services, you may be prompted to allow Life Fitness or your mobile operating system to collect your precise geolocation. If you choose not to provide your precise geolocation information, these products and services will not function properly and we will not be able to provide them to you.

We will also use this precise geolocation information for analytics purposes and will share your precise geolocation information with certain third parties, including but not limited to equipment dealers and parties who provide targeted advertising and analytics services.

Information Request. If you request information about our products or services, or fitness industry-related information (e.g., order a brochure, a catalogue, a magazine, a whitepaper or a guide), we will ask you to provide personal information and details, such as your name, email address, telephone number, intended use of the relevant product, interests, etc. You may choose to provide additional comments and requests. We, or the authorized dealer in your area, will use your details to send you the information you request and may use this information to communicate with you in the future about our products or services.

Newsletters and Other Communications. We may offer online or offline newsletters and other communications about our products, services and promotions. When you sign up to receive these communications, we ask you for personal information, such as your name, postal address and email address. We, or the authorized dealer in your area, will use the information to send you the communications you request and to communicate with you about our products and services.

Fitness and Exercise Data. If you track your exercise sessions either by registering to use our mobile applications (such as the Halo® mobile application) or by using a platform provided by your fitness center powered by Halo®, we may ask for your name, e-mail address, and mobile phone number, date of birth, and weight. You also may elect to input data about your physical condition, fitness facility, workout results and progress, and language preference. As you exercise, the Halo® will collect and analyze performance metrics such as VO2Max, flexibility and strength, which you will be able to download in report form. Your performance metrics will be shared with your fitness center.

Feedback, Surveys, or Contests. We may offer you the opportunity to participate in online surveys, solicitations, or contests. Information we request includes contact information (such as e-mail address) and demographic information (such as number of family members and income ranges). Participation in surveys, solicitations, or contests is completely voluntary. Therefore, you have a choice as to whether to disclose any information. We, our business partners, or the authorized dealer in your area, will use the information provided to notify contest winners and award prizes, to monitor or improve the use of one or more websites or advertising, and to provide aggregated information for marketing analyses.

Careers. Our Sites may include a link to Life Fitness Careers so that you may search for open Life Fitness positions and apply for positions by submitting your resume and other customary job application information, such as your name, contact information, and job history. We use the information you submit to evaluate your interest in employment and to contact you regarding possible employment.

Locate a Sales Representative or Dealer. Some of our Sites enable you to locate a sales representative or dealer near you through the “find a rep” or “find dealer” request forms. Where this service is available, it is completely voluntary and you will have a choice as to whether to provide your personal information. In order to assist you in locating a sales representative or dealer, we will ask you for information, such as your first and last name, full postal address and telephone number. We use this information to locate a sales representative or dealer near you, to evaluate your needs and to give you the best and most relevant service. We, the sales representative, or the authorized dealer in your area, may use the information to communicate with you directly about our products and services.

Life Fitness Direct Sales. Our branded merchandise is offered for sale by Life Fitness directly from the Sites. If you transact with Life Fitness via our Sites, your order, payment, and shipping information will be collected to process orders. Your payment information will be collected by an authorized third-party payment processor.

Third Party Sales. Our branded merchandise also is offered for sale by authorized third-party merchandise partners at their brick & mortar retail locations and through websites they own and control, which may be linked to the Sites. If you transact with an authorized third-party merchandise partner, your purchase will be conducted on our authorized third- party merchandise partner’s website, subject to the third party’s privacy policies and terms of use. You should review the privacy policy and terms of use that apply to that third party’s website, which will apply to your transaction.

Product Financing and Credit Refinancing. We may provide links to third-party vendors for product financing or credit refinancing information for some of our products. If such a link is provided, your information is transmitted directly to the third-party vendor and is not received by our companies. You should review the privacy policy and terms of use that apply to the third-party vendor’s website.

Owner’s Programs or Rewards Programs. From time to time, some of our Sites may offer owner’s programs, reward programs, or coupons and request contact information and information on your product purchases, so that we can enroll you in these programs and communicate with you.

Product Registration. From time to time, some of our Sites may offer online product registration. If you register a Life Fitness brand product you purchased online, we will ask for your name, email and postal address, dealer and product details, and optional household and demographic information. By registering your product online, you agree that we, our business partners, an authorized dealer/service provider, or third-party advertising agency may contact you related to the product registration for a variety of reasons including, but not limited to, providing product notifications, as required by law, for customer service and/or warranty assistance, to maintain Life Fitness’s databases and business processes, and/or to contact you for purposes otherwise stated in this Privacy Policy.

Referral Service. From time to time, we may offer a referral service that allows you to inform your friends and other acquaintances about products and/or information contained on (or through) Life Fitness’s websites. If you elect to use such a referral service, the following will apply: email address(es) will be collected for the purpose of sending a one-time email for which you will be noted as the sender of such email. Life Fitness will be a service provider facilitating such delivery.

Invention Submission. If you submit an Invention Submission through our website, we will ask for your name, company name, email and phone, product details, and invention information.