Inspiring
The World
To Work Out
At the gym, hotels, home and more.
Select your market below to see how our solutions can transform and enhance your space
Product Categories
NEW PRODUCTS
Cables & Functional Strength Training
Universal Cable
The Life Fitness Universal Cable machine is versatile, built for every body, and brings dynamic training and commercial-grade durability into one compact gym equipment unit. An ideal choice for cable training zones, personal training studios, and inclusive fitness spaces.
Cables & Functional Strength Training
SYNRGY
Life Fitness SYNRGY. One Functional Trainer. Endless Possibilities.
Treadmills
Atmos Treadmill
Atmos Treadmill is a commercial-grade small footprint treadmill designed for hotel gyms and multi—unit housing gyms. Compact, durable Life Fitness performance.
Plate Loaded
Plate Loaded Reverse V-Squat
Two squat patterns. One plate loaded machine. The Reverse V-Squat lets athletes load the classic V-Squat or flip to a reverse, front-squat position — and gives coaches an adjustable platform and dual band pegs to program for every level.
Plate Loaded
Plate-Loaded Iso-Lateral T-Bar Row
Most T-Bar Rows give you one path. This one gives you more: independent iso-lateral arms, multi-grip handles, two loading positions, and a chest-supported, braced athletic stance on one piece of weightlifting equipment built for facilities training every level of athlete.
Why Leading Facilities Choose Life Fitness & Hammer Strength Over Piecemeal Suppliers
Reduce complexity. Elevate consistency. Maximize impact. One Partner. Every Need.
Managing multiple vendors might seem flexible, but the hidden costs-time-consuming coordination, inconsistent aesthetics, and disjointed service-can erode your efficiency and your brand experience. That’s why more leading fitness, hospitality, and recreation operators are turning to Life Fitness / Hammer Strength as their single-source partner.
| Key Criteria | Life Fitness / Hammer Strength | Piecemeal Vendors |
|---|---|---|
| Product Breadth |
Cardio, strength, functional, accessories, recovery—all in one place
|
Requires multiple vendors to fill key categories
|
| Visual Cohesion |
Unified design, branding, and color options across zones
|
Inconsistent look and feel
|
| Procurement Simplicity |
One PO, one contract, one partner
|
Multiple negotiations, POs, and billing cycles
|
| Facility Design Support |
On-staff experts + 3D planning tools
|
DIY or outsourced at extra cost
|
| Delivery & Install Coordination |
Managed logistics, install, and timelines
|
Risk of delays and coordination issues
|
| Training & Programming |
Integrated digital workout solutions
|
Varies widely or not offered
|
| Service & Warranty |
Centralized service and parts support
|
Fragmented and harder to manage
|
| Digital Integration |
Interconnected ecosystem across cardio + strength
|
Minimal to no tech integration
|
| Brand Trust |
Preferred partner to global fitness, hospitality, and rec brands
|
Lower visibility, less trust
|
| Strategic Partnership |
Long-term support beyond the sale
|
Transactional or short-term focus
|
| In-House Commercial Lease Program |
Finance all Life Fitness / Hammer Strength & Merrithew equipment in one place — no outside lender needed. Orders enter production as soon as the lease is approved.
|
Requires a 3rd-party lender; orders can't be placed until a PO is issued. Financing, service, and equipment questions are siloed across multiple contacts.
|